an explainer video to introduce the Integrated Marketing Communication (IMC) program as part of the Ministry of Tourism of Indonesia’s strategic marketing plan. The video clearly explains the concept, objectives, and benefits of IMC, emphasizing its role in building a consistent Wonderful Indonesia brand message across multiple channels.

Combining destination footage, informative graphic animations, and clear on-screen text, the video presents complex strategic concepts in a concise, engaging, and visually structured format. It also showcases a flagship campaign example, Keep The Wonders, to illustrate sustainable tourism initiatives.

This project supports the Ministry’s goal of aligning stakeholders in executing unified, efficient, and impactful tourism marketing communications.